Most returned online purchases by category in the UK 2023

When asked about "Most returned online purchases by category", most UK respondents pick "Clothing" as an answer. 27 percent did so in our online survey in 2023.
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Most returned online purchases by category in the UK as of December 2023

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Number of respondents

4,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these kinds of articles have you sent back after an online order in the past 12 months?"

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