Smart speaker ownership by brand in the UK 2023

We asked UK consumers about "Smart speaker ownership by brand" and found that "Amazon Echo" takes the top spot, while "Panasonic" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2023 among 1,445 consumers in the UK. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Smart speaker ownership by brand in the UK as of September 2023

Characteristic	Share of respondents
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Number of respondents

1,445 respondents

Age group

18-64 years

Special properties

respondents who own a smart speaker (Housing & household equipment, Internet & devices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

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