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Apple products used most in Great Britain 2013-2019, by device type

This statistic shows the leading Apple products ranked by number of consumers in Great Britain from 2013 to 2019, by device type. In 2019, an estimated 13.69 million people owned an Apple tablet (iPad). This marked the first decrease in users after the number had been steadily increasing for the entire observed time period since 2013. Apple laptops (MacBooks) ranked second, with an increase of 494 thousand consumers compared to 2018.

Apple products ranked by number of consumers in Great Britain from 2013 to 2019, by device type

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Release date

June 2020


United Kingdom (Great Britain)

Survey time period

January 2013 to December 2019

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Only or most recently obtained desktop PC/laptop/netbook/tablet computer
** Customers own a Apple iPod/Apple headphones/earphones,
*** Consumers who used Apple devices most in the last 12 months.
**** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24.191; n (2019) = 24.006.

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Statistics on "Desktop, laptop and tablet PC consumption in the UK (Kantar Media TGI)"

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