Apple products used most in Great Britain 2013-2021, by device type

Published by Statista Research Department, Feb 15, 2023
In 2021, an estimated 12 million people owned an Apple tablet (iPad). This was the third consecutive decrease in people using an Apple iPad. The second most popular Apple product was their Laptop/Notebook with less than 5.7 million users. A further 3.9 million people used Apple's personal smart devices like the apple watch.

Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s)

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Release date

July 2022

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2021

Number of respondents

24,240 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Only or most recently obtained desktop PC/laptop/netbook/tablet computer
** Customers own a Apple iPod/Apple headphones/earphones,
*** Consumers who used Apple devices most in the last 12 months.

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