Apple: net sales in Europe 2011-2019

Apple posted record sales in Europe during 2018, selling goods and services worth 62.42 billion U.S. dollars across the continent. 2019 saw a slight reduction, falling to 60.29 billion U.S. dollars.

Smartphone leader in key markets

Various iPhone models are consistently among the top sellers on a month-to-month basis in key European markets. Three models of iPhone made up the five most-sold devices in the United Kingdom (UK) during April 2019, for example, and three of the five most-sold devices in Germany during January 2019.

A three-way smartphone battle

Based on smartphone shipments in Europe, Apple, Samsung and Huawei are the vendors looking to claim top spot in the European market. During the fourth quarter of 2018, Apple’s share of phones hsipped was just one püercent less than Samsung, at 25 percent. Huawei has emerged as a serious threat in recent years, mostly at the expense of smaller vendors. Huawei has suffered a number of setbacks in 2019, and the impact of the United States trade bans on Huawei remain to be seen.

Apple's net sales in Europe from 2011 to 2019

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Release date

October 2019



Survey time period

2011 to 2019

Supplementary notes

* For the fiscal year ended September 30 of each year.

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Statistics on "Apple in the UK"

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