Apple's revenue share by geographical region 2012-2020, by quarter

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. As of the fourth quarter of fiscal year 2020, the Americas held over 45 percent of the revenue, whereas Europe came in second with 25 percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place.

iPhone's prominence

First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phones industry with its unique designs, features, and services. Despite a slight decrease in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed 13.5 percent of the total smartphone sales globally.

Smartphones global picture

Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Huawei was positioned first, closely followed by Samsung. Apple came in third.