Apple's revenue share by geographical region 2012-2023 , by quarter

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. As of the fourth quarter of fiscal year 2023, the Americas held around 45 percent of the revenue, whereas Europe came in second with roughly 25 percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place.

iPhone's prominence

First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phones industry with its unique designs, features, and services. Despite a slight fluctuations in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed 16 percent of the total smartphone sales globally in the second quarter of 2023.

Smartphones global picture

Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed Apple.