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Italy: products purchased online for Mother’s Day 2017, by gender

This graph depicts the results of a survey about the products purchased online for Mother’s Day in Italy in 2017, by gender. According to data published by Pepper, beauty and toiletries items were the most purchased products, among both male and female respondents (23 and 25 percent, respectively). Moreover, 23 percent of female consumers affirmed to buy for Mother’s Day fashion items and accessories.

Which kind of products do you normally buy for Mother’s Day?

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Source

Release date

2018

Region

Italy

Survey time period

September 11-22, 2017

Number of respondents

475 respondents

Age group

16 years and older

Supplementary notes

Multiple answers were possible.

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Statistics on "Fashion consumer behavior in Italy"

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