Disruptor banks: digital search volume change in the UK 2016-2018

According to a report on the rise of challenger banks by PI Datametrics, the largest growing disruptor banks in the United Kingdom are all online only banks. Although traditional banks such as Santander see higher traffic than all of the listed banks combined, the speed in with these disruptor banks are gaining customers is still impressive.

Yolt, which was launched in the UK in June 2017 has seen a search volume growth of over 4.7 thousand percent. More established UK online banking companies such as Revolut have seen a far lower growth during the same period, although they boast a much larger overall search volume.

Largest search volume change of disruptor banks in the United Kingdom (UK) from 2016 to 2018

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Release date

May 2019


United Kingdom

Survey time period

January 2016 to March 2019

Supplementary notes

The source added the following information:

* "Yolt only launched in the UK in June 2017, so its growth in search volume is even more impressive. Since its launch it has gained 500,000+ customers."
** "N26 only opened its bank to UK customers in October 2018 - the bank has been operating across Europe for six years, but now offers banking in sterling."

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