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Retail sales of goods and services in Vietnam 2010-2019

In 2019, the total sales value of goods and services was estimated at approximately 4,940 trillion Vietnamese dong (VND), indicating an increase of 11.8 percent compared to the previous year. In the same year, retail sales of goods reached 3,751 trillion VND.

Retail sales of goods and services in Vietnam

While retail sales of goods accounted for 75.9 percent, the sales of accommodation and catering services generated around 586.7 trillion VND, accounting for 11.9 percent of the total and moving up by 9.8 percent. Sales from accommodation and catering services were boosted by increasing international tourism. Estimated sales of travelling reached about 46 trillion VND, representing 0.9 percent and an increase by 12.1 percent.

Retail sector in Vietnam

Independent small grocers generated the highest retail sales value in Vietnam and have dominated the retail landscape in Vietnam for a long time. However, in a recent survey on retail purchasing behaviors, consumers in Vietnam preferred shopping in supermarkets the most. Recent figures also indicated that there has been a shift towards modern trade channels . In Vietnam, foreign brands had a larger share of convenient stores while domestic brands dominated the commercial centers, supermarkets, and minimarkets sector.

Retail sales value of goods and services in Vietnam from 2010 to 2019

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Release date

December 2019



Survey time period

2010 to 2019

Supplementary notes

* Estimate.

Figures have been rounded.

One thousand Vietnamese dong equals 0.043 U.S. dollars and 0.039 euros (as of January 2020).

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Statistics on "Retail sector in Vietnam"

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