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How product information influences purchase decisions of consumers U.S. 2018

Published by Nils-Gerrit Wunsch, Nov 26, 2020
The statistic shows the results of a survey on the transparency factors likely to influence purchase decisions of consumers in the United States in 2018. In 2018, 78 percent of respondents stated that they were more likely to buy products with in-depth product information, beyond the label in the United States.

Are shoppers’ purchase behaviors impacted by the degree of transparency offered to them?*

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Sources

Release date

December 2018

Region

United States

Survey time period

May 15 to 22, 2018

Number of respondents

2,022 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Percentage of consumers who completely or mostly agreed.

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