In 2018, the entertainment industry had the highest amount of ad spend in Singapore, at 145 million Singapore dollars. This was a 12 percent decrease in ad spend compared to 2017. In 2018, total ad spend in Singapore contracted by 8.5 percent.
Advertising expenditure in Singapore in 2018, by category
(in million Singapore dollars)
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Dentsu Aegis Network. (February 1, 2019). Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars) [Graph]. In Statista. Retrieved March 28, 2020, from https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network. "Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars)." Chart. February 1, 2019. Statista. Accessed March 28, 2020. https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network. (2019). Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars). Statista. Statista Inc.. Accessed: March 28, 2020. https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network. "Advertising Expenditure in Singapore in 2018, by Category (in Million Singapore Dollars)." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/
Dentsu Aegis Network, Advertising expenditure in Singapore in 2018, by category (in million Singapore dollars) Statista, https://www.statista.com/statistics/1028750/singapore-advertising-spending-by-category/ (last visited March 28, 2020)
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