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Political ad spend on Google in the European Union & the UK 2019-2022

Published by Michele Majidi, Mar 15, 2023
This data shows the amount of money spent on political advertising on Google (and YouTube, and partner companies) since March 20th, 2019. As of January 2022, the largest spender was Germany with 5.1 million euros, followed by Romania with 2.8 million and the United Kingdom with 2.4 million. Portugal, Malta, and Luxembourg all spent less than 10 thousand euros on advertising Google, YouTube, and partner companies in the presented period.

Political advertising spend on Google in selected countries in Europe between March 2019 and January 2022 (in 1,000 euros)

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Source

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Release date

February 2022

Region

United Kingdom, EU

Survey time period

March 2019 to January 2022

Special properties

Google, YouTube, and partner properties

Supplementary notes

The source adds the following information: "This report includes information about ads that feature a political party, or a current elected officeholder or candidate for the EU Parliament."

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Statistics on " Online political advertising in Europe "

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Statistics on Online political advertising in Europe

Online political advertising in the EU

8

Online political advertising in the UK

7

Public opinion

4

Further related statistics

18

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