The retail sector has dedicated the largest budget to television advertising, spending 223.7 million zloty as of May 2019. A little less was invested in radio advertising - 223 million zloty. The smallest amounts were spent on advertising in the press.
Advertising expenditures of the retail industry in Poland as of May 2019, by media
(in million zloty)
* The study covered advertising published in the press and broadcast on radio and television. Expenses presented in the report are given according to the official net price lists of individual media.
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Instytut Monitorowania Mediów. (June 10, 2019). Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty) [Graph]. In Statista. Retrieved April 09, 2020, from https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów. "Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty)." Chart. June 10, 2019. Statista. Accessed April 09, 2020. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów. (2019). Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty). Statista. Statista Inc.. Accessed: April 09, 2020. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów. "Advertising Expenditures of The Retail Industry in Poland as of May 2019, by Media (in Million Zloty)." Statista, Statista Inc., 10 Jun 2019, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów, Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty) Statista, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/ (last visited April 09, 2020)
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