The retail sector has dedicated the largest budget to television advertising, spending 223.7 million zloty as of May 2019. A little less was invested in radio advertising - 223 million zloty. The smallest amounts were spent on advertising in the press.
Advertising expenditures of the retail industry in Poland as of May 2019, by media
(in million zloty)
* The study covered advertising published in the press and broadcast on radio and television. Expenses presented in the report are given according to the official net price lists of individual media.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Instytut Monitorowania Mediów. (June 10, 2019). Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty) [Graph]. In Statista. Retrieved January 19, 2020, from https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów. "Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty)." Chart. June 10, 2019. Statista. Accessed January 19, 2020. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów. (2019). Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty). Statista. Statista Inc.. Accessed: January 19, 2020. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów. "Advertising Expenditures of The Retail Industry in Poland as of May 2019, by Media (in Million Zloty)." Statista, Statista Inc., 10 Jun 2019, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
Instytut Monitorowania Mediów, Advertising expenditures of the retail industry in Poland as of May 2019, by media (in million zloty) Statista, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/ (last visited January 19, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
