The retail sector has dedicated the largest budget to television advertising, spending over one billion zloty in the first half of 2021. Considerably less was invested in radio advertising - just over 682 million zloty. The smallest amounts were spent on cinema and out-of-home metro advertising.
Advertising expenditures of the retail industry in Poland in 1st half 2021, by media (in million zloty)
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WirtualneMedia. (October 28, 2021). Advertising expenditures of the retail industry in Poland in 1st half 2021, by media (in million zloty) [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia. "Advertising expenditures of the retail industry in Poland in 1st half 2021, by media (in million zloty)." Chart. October 28, 2021. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia. (2021). Advertising expenditures of the retail industry in Poland in 1st half 2021, by media (in million zloty). Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia. "Advertising Expenditures of The Retail Industry in Poland in 1st Half 2021, by Media (in Million Zloty)." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia, Advertising expenditures of the retail industry in Poland in 1st half 2021, by media (in million zloty) Statista, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/ (last visited July 04, 2022)