Most popular VOD services in Poland 2017-2018

The largest share of internet users in Poland claimed to use VOD services (29 percent) and Netflix (21 percent). A slightly smaller percentage was held by and (20 percent each). What distinguishes and Netflix, however, are very high growth rates compared to last year: 11 percentage points for and 16 percentage points for Netflix. The increase was also noticeable in the case of Showmax, which left the Polish market at the end of January: plus six percentage points compared to 2017.

Most popular video on demand (VOD) services in Poland from 2017 to 2018

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Release date

February 2019



Survey time period

2017 to 2018

Number of respondents


Special properties

Internet users

Supplementary notes

* Number of respondents:
- 2018, n=1,020
- 2019, n=1,003.

The original question was worded as follows: (Polish) "Czy zdarzyło Ci się w ciągu ostatniego miesiąca oglądać treści video przez któryś z poniższych serwisów VOD?" (English: "Have you viewed video content on any of the following VOD services in the last month?").

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Statistics on "Video on demand in Poland"

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