In 2020, there was an increase in advertising time in TV stations in Poland. TVN recorded a 1.2-minute increase in ad duration, over 11 percent more than in the previous year. All the other channels recorded a slight decrease in advertising transmission time.
Number of advertisements broadcast by television service providers in Poland from 2018 to 2020 (in minutes)
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Statistics on Television in Poland
Overview
8
- Premium Statistic Number of traditional TV and home video users in Poland 2020-2025
- Premium Statistic Number of emitted advertisements in Poland 2018-2020, by TV provider
- Basic Statistic Most popular TV channels in Poland 2021-2022, by SHR
- Premium Statistic Most influential television stations in Poland 2022
- Premium Statistic TV license fees in Poland 2022
- Premium Statistic Assessment of TV stations in Poland 2022
- Premium Statistic Popular film genres on TV in Poland 2022
- Premium Statistic Most watched movies in Poland 2022
Advertising
8
- Premium Statistic TV advertising expenditure share in Poland 2011-2023
- Premium Statistic Number of ad spots on television in Poland 2021-2022
- Premium Statistic Duration of TV advertising spots in Poland 2021-2022
- Basic Statistic Leading TV channels in Poland in 2020-2021, by advertising income
- Premium Statistic TVP's advertising and sponsoring revenue in Poland 2010-2021
- Premium Statistic TVN's advertising revenues in Poland 2018-2020
- Premium Statistic Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020
- Basic Statistic Television advertising expenditure in Poland in 2020-2021, by brand
Pay TV and Video-on-Demand
6
- Premium Statistic Share of the value of pay TV and VOD market in Poland 2020, by segment
- Premium Statistic Real users of VoD and OTT platforms in Poland 2022
- Premium Statistic Leading VOD services in Poland 2022, by users
- Premium Statistic Viewing time of VoD and OTT platforms in Poland 2022
- Premium Statistic Daily VOD consumption in Poland 2020, by age
- Premium Statistic Number of SVOD users in Poland 2017-2026
Consumption habits
6
- Premium Statistic Number of radio and TV licenses in Poland 2015-2021
- Basic Statistic Linear television viewing time in Poland 2011-2021
- Premium Statistic Daily television consumption in Poland 2019-2021, by age
- Premium Statistic Leading DVB-T channels in Poland 2019-2021, by viewability
- Premium Statistic Preferences for films watched on the internet in Poland 2022, by origin
- Premium Statistic Preferences for films watched on TV in Poland 2022, by origin
Content
8
- Basic Statistic Leading TV programs in Poland in 2021, by viewership
- Basic Statistic Leading news TV programs in Poland 2020-2023, by viewership
- Basic Statistic Leading sports TV programs in Poland in 2021, by viewership
- Basic Statistic Leading entertainment TV series in Poland in 2021, by viewership
- Basic Statistic Leading TV series in Poland in 2021, by viewership
- Premium Statistic Leading TV programs on Facebook in Poland 2023, by Facebook fans
- Premium Statistic Most used TV channels as news sources in Poland 2021, by age
- Premium Statistic Content lacking on terrestrial TV channels in Poland 2021
Further related statistics
20
- Lockdown impact on advertising volume due to COVID-19 by sector Spain 2020
- Daily reach of television in Poland 2018-2019, by age group
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- Television share of advertising expenditure in the European Union (EU 28) 2009-2018
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Advertising revenue of TV channel RTL in Germany 2006-2021
- Mediaset TV channels' advertising time in Spain in 2016
- Average number of TV spots broadcast daily in Hungary 2017-2021
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2021
- Ratio of gross and net TV advertising revenues in Germany 2002-2016
- Online and CTV advertising revenue worldwide 2016-2025
- Distribution of new TV advertisements by price of product or service in Hungary 2021
- Minutes of TV advertisement per hour during Ramadan in MENA 2015
- Most watched television commercials in first week of coronavirus lockdown Spain 2020
- Gross and net TV advertising revenue in Germany 2002-2016
- Attitudes toward TV ads while binge-viewing in the U.S. 2014
- TV channels with most ads in the U.S. in Q4 2018, by ad count
- Leading online display advertising brands in Poland 2020, by impressions
- Characteristics of TV ad actors in Poland 2017-2021
- Printed coupons usage penetration in France 2014, by product type
Further Content: You might find this interesting as well
Statistics
- Lockdown impact on advertising volume due to COVID-19 by sector Spain 2020
- Daily reach of television in Poland 2018-2019, by age group
- Television advertising expenditure in the European Union (EU 28) 2009-2018
- Television share of advertising expenditure in the European Union (EU 28) 2009-2018
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Advertising revenue of TV channel RTL in Germany 2006-2021
- Mediaset TV channels' advertising time in Spain in 2016
- Average number of TV spots broadcast daily in Hungary 2017-2021
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2021
- Ratio of gross and net TV advertising revenues in Germany 2002-2016
- Online and CTV advertising revenue worldwide 2016-2025
- Distribution of new TV advertisements by price of product or service in Hungary 2021
- Minutes of TV advertisement per hour during Ramadan in MENA 2015
- Most watched television commercials in first week of coronavirus lockdown Spain 2020
- Gross and net TV advertising revenue in Germany 2002-2016
- Attitudes toward TV ads while binge-viewing in the U.S. 2014
- TV channels with most ads in the U.S. in Q4 2018, by ad count
- Leading online display advertising brands in Poland 2020, by impressions
- Characteristics of TV ad actors in Poland 2017-2021
- Printed coupons usage penetration in France 2014, by product type
WirtualneMedia. (October 28, 2020). Number of advertisements broadcast by television service providers in Poland from 2018 to 2020 (in minutes) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1033101/poland-emitted-advertisements-by-tv-provider/
WirtualneMedia. "Number of advertisements broadcast by television service providers in Poland from 2018 to 2020 (in minutes)." Chart. October 28, 2020. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1033101/poland-emitted-advertisements-by-tv-provider/
WirtualneMedia. (2020). Number of advertisements broadcast by television service providers in Poland from 2018 to 2020 (in minutes). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1033101/poland-emitted-advertisements-by-tv-provider/
WirtualneMedia. "Number of Advertisements Broadcast by Television Service Providers in Poland from 2018 to 2020 (in Minutes)." Statista, Statista Inc., 28 Oct 2020, https://www.statista.com/statistics/1033101/poland-emitted-advertisements-by-tv-provider/
WirtualneMedia, Number of advertisements broadcast by television service providers in Poland from 2018 to 2020 (in minutes) Statista, https://www.statista.com/statistics/1033101/poland-emitted-advertisements-by-tv-provider/ (last visited March 25, 2023)
Number of advertisements broadcast by television service providers in Poland from 2018 to 2020 (in minutes) [Graph], WirtualneMedia, October 28, 2020. [Online]. Available: https://www.statista.com/statistics/1033101/poland-emitted-advertisements-by-tv-provider/