According to forecasts, global connected TV (CTV) advertising revenue will reach nearly 26 billion U.S. dollars in 2023, an increase of 13.2 percent compared to the previous year. By 2028, CTV ad spend is forecast to surpass 42 billion dollars.
Connected TV (CTV) advertising revenue worldwide from 2020 to 2028
(in billion U.S. dollars)
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WARC. (June 1, 2023). Connected TV (CTV) advertising revenue worldwide from 2020 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/273713/global-online-ctv-television-advertising-revenue/
WARC. "Connected TV (CTV) advertising revenue worldwide from 2020 to 2028 (in billion U.S. dollars)." Chart. June 1, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/273713/global-online-ctv-television-advertising-revenue/
WARC. (2023). Connected TV (CTV) advertising revenue worldwide from 2020 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/273713/global-online-ctv-television-advertising-revenue/
WARC. "Connected Tv (Ctv) Advertising Revenue Worldwide from 2020 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/273713/global-online-ctv-television-advertising-revenue/
WARC, Connected TV (CTV) advertising revenue worldwide from 2020 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273713/global-online-ctv-television-advertising-revenue/ (last visited October 31, 2024)
Connected TV (CTV) advertising revenue worldwide from 2020 to 2028 (in billion U.S. dollars) [Graph], WARC, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/273713/global-online-ctv-television-advertising-revenue/