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Attitudes toward TV ads while binge-viewing in the U.S. 2014
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Attitudes toward TV ads while binge-viewing in the U.S. 2014
Attitudes toward watching TV ads while binge-viewing in the United States in May 2014
by Statista Research Department,
last edited
Jul 31, 2014
This statistic presents information on the attitudes toward watching TV ads while binge-viewing in the United States in May 2014. During the survey, 58 percent of respondents stated they enjoyed binge-viewing because they did not have to watch ads.
Attitudes toward watching TV ads while binge-viewing in the United States in May 2014
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Description
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by Statista Research Department,
last edited
Jul 31, 2014
This statistic presents information on the attitudes toward watching TV ads while binge-viewing in the United States in May 2014. During the survey, 58 percent of respondents stated they enjoyed binge-viewing because they did not have to watch ads.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- July 2014
- Region
- United States
- Survey time period
- May 2014
- Number of respondents
- 826 respondents
- Age group
- 18 years and older
- Special properties
- among respondents who watch three or more episodes of the same TV show in one sitting
- Supplementary notes
-
Multiple answers were possible.
The source does not provide further information on the survey methdology (type of survey used).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2014
More information
- Region
- United States
- Survey time period
- May 2014
- Number of respondents
- 826 respondents
- Age group
- 18 years and older
- Special properties
- among respondents who watch three or more episodes of the same TV show in one sitting
- Supplementary notes
-
Multiple answers were possible.
The source does not provide further information on the survey methdology (type of survey used).
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Statistics on "TV advertising in the U.S."
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
- Distribution of TV advertising spending worldwide in 2019, by segment
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- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
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- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Change in TV advertising spending in selected formats in the United States in September 2017
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)
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- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2018 (in million U.S. dollars)
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- Most important benefits of programmatic TV according to marketers in the United States in 2016
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- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)
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