This statistic displays the share of advertising expenditures in the European Union (EU 28) going on television advertising from 2009 to 2018. In 2018, TV ad spend reached accounted for 29.5 percent of total EU ad spending.
Share of advertising spending going on television in the European Union (EU 28) from 2009 to 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
European Audiovisual Observatory. (November 1, 2019). Share of advertising spending going on television in the European Union (EU 28) from 2009 to 2018 [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/428881/tv-share-of-ad-spend-in-the-eu/
European Audiovisual Observatory. "Share of advertising spending going on television in the European Union (EU 28) from 2009 to 2018." Chart. November 1, 2019. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/428881/tv-share-of-ad-spend-in-the-eu/
European Audiovisual Observatory. (2019). Share of advertising spending going on television in the European Union (EU 28) from 2009 to 2018. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/428881/tv-share-of-ad-spend-in-the-eu/
European Audiovisual Observatory. "Share of Advertising Spending Going on Television in The European Union (Eu 28) from 2009 to 2018." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/428881/tv-share-of-ad-spend-in-the-eu/
European Audiovisual Observatory, Share of advertising spending going on television in the European Union (EU 28) from 2009 to 2018 Statista, https://www.statista.com/statistics/428881/tv-share-of-ad-spend-in-the-eu/ (last visited July 04, 2022)