Crocs' direct-to-consumer comparable store sales growth worldwide 2020, by region

Direct-to-consumer comparable store sales growth of Crocs in 2020, by region*

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Release date

February 2021



Survey time period

2016 to 2020

Supplementary notes

* Includes retail and e-commerce.
Reflects period over period change on a constant currency basis.
Comparable store status is determined on a monthly basis. Comparable store sales includes the revenues of stores that have been in operation for more than twelve months. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion, or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce revenues are based on same site sales period over period.
In the third quarter of 2018, certain revenues and expenses previously reported within the ‘Asia Pacific’ operating segment were shifted to the ‘ EMEA ’ operating segment. The previously reported comparable retail store sales and direct-to-consumer comparable store sales for the ‘ EMEA ’ and ‘Asia Pacific’ operating segments for the years ended December 31, 2017 and 2016 have also been revised to conform to the current period presentation.

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