Reasons for using K-beauty products among male respondents Malaysia 2019
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 48 percent of male respondents in Malaysia who used Korean beauty products, said that they used the products because the products were better suited for their skin. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
