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Information sources for male respondents on K-beauty trends Malaysia 2019

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 39 percent of male respondents in Malaysia who used Korean beauty products, said that they get information on such products from recommendations from family and friends. Online advertisements of such products were also effective sources of information for 37 percent of the male respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.

Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2019

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Source

Release date

August 2019

Region

Malaysia

Survey time period

July 5 to 30, 2019

Number of respondents

347 respondents

Age group

16 years and older

Special properties

male respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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