Percentage of time spent on leading apps from the first visit among smartphone users in the United States as of August 2018
Percentage of time spent from first app visit among U.S. smartphone users 2018
According to an April 2019 report, 98 percent of the time United States smartphone users spent on the MetroZone app results from being the first app opened after unlocking the device. SmartNews ranked second, with 87 percent of its time spent viewing coming from being the first app visited after an unlock.
Percentage of time spent on leading apps from the first visit among smartphone users in the United States as of August 2018
Percentage of time spent from first app visit
MetroZone98%
SmartNews87%
Uber35%
Pandora Radio33%
Snapchat27%
WhatsApp25%
ESPN - ScoreCenter21%
YouTube21%
Pinterest19%
The Weather Channel19%
Gmail19%
Lyft16%
Chrome16%
Facebook16%
Twitter15%
Instagram14%
Amazon13%
Netflix11%
Google Maps10%
Flipboard7%
AOL7%
My Verizon Mobile5%
CNN5%
Yahoo3%
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Source

In cooperation with
Verto Analytics
Release date

April 2019

Region

United States

Survey time period

August 2018

Percentage of time spent from first app visit among U.S. smartphone users 2018
According to an April 2019 report, 98 percent of the time United States smartphone users spent on the MetroZone app results from being the first app opened after unlocking the device. SmartNews ranked second, with 87 percent of its time spent viewing coming from being the first app visited after an unlock.
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