Philippines: motivations to purchase smart wearable by age 2022

According to the recent survey conducted by Rakuten Insight in the Philippines, the majority of the respondents stated that the main reason why they have purchased a smartwatch, and/or fitness or activity tracker was due to their concern with their health. Keeping up with the latest trends was the least popular motivation for purchasing such electronic devices.

Factors motivating consumers to buy wearable technology products in the Philippines as of September 2022, by age group

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years old and above
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Release date

October 2022

More information

Region

Philippines

Survey time period

September 8 to 30, 2022

Number of respondents

4,641 respondents

Age group

16 years and older

Special properties

among respondents that own a smart wearable

Method of interview

Online survey

Supplementary notes

Original survey question: What motivated you to buy a smartwatch and/or fitness/activity tracker?
Multiple answers were allowed.
Age breakdown:
16-24 years: 979
25-34 years: 1,903
35-44 years: 1,240
45-54 years: 396
55 and older: 123

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