Brand awareness of wearable technology products among Filipino consumers 2019

According to a recent survey conducted by Rakuten Insight in the Philippines, among the brands of wearable technology products in the market, about 73 percent of the respondents were most familiar with the Apple brand. A minority of the respondents stated that they were aware of Garmin.

Awareness on wearable technology products among Filipino consumers in 2019, by brand

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Source

Release date

September 2019

Region

Philippines

Survey time period

August 2 to August 30, 2019

Number of respondents

2,374 respondents

Age group

16 years and older

Special properties

among respondents that own a smart wearable

Method of interview

Online survey

Supplementary notes

Original survey question: Do you own a smartwatch or a wearable fitness/activity tracker? If no, which of these brands' wearable products do you know of?

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