Philippines: brand awareness of wearable technology products 2022

According to a recent survey conducted by Rakuten Insight in the Philippines, 59 percent of respondents who do not own a smartwatch or wearable fitness/activity tracker stated that they were aware of Apple Watch. In comparison, 56 percent stated that they were aware of the Samsung brand.

Awareness on wearable technology products among consumers in the Philippines as of September 2022, by brand

Characteristic	Share of respondents
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Release date

October 2022

More information

Region

Philippines

Survey time period

September 8 to 30, 2022

Number of respondents

6,896 respondents

Age group

16 years and older

Special properties

among those who do not own a smartwatch or wearable tracker

Method of interview

Online survey

Supplementary notes

Original survey question: Do you own a smartwatch or a wearable fitness/activity tracker? If no, which of these brands' wearable products do you know of?

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