Japan: reasons against purchasing wearable devices by gender 2022

According to a survey conducted by Rakuten Insight in Japan in 2022, 59 percent of male respondents did not purchase smartwatches or wearable fitness or activity trackers because they did not see the need for them. The share among women was almost equally high.

Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender

Characteristic	Female	Male
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

October 2022

More information

Region

Japan

Survey time period

September 8 to 30, 2022

Number of respondents

603*

Age group

16 years and older

Special properties

multiple answers were possible; 242 female and 361 male respondents

Method of interview

Online survey

Supplementary notes

*Only the respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.

Original survey question: "What are your reasons for not buying wearable technology? Choose the top two reasons."

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