Reasons against buying wearable devices Japan 2022, by gender

Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender

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Release date

October 2022

Region

Japan

Survey time period

September 8 to 30, 2022

Number of respondents

603*

Age group

16 years and older

Special properties

multiple answers were possible; 242 female and 361 male respondents

Method of interview

Online survey

Supplementary notes

*Only the respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.

Original survey question: "What are your reasons for not buying wearable technology? Choose the top two reasons."

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