Try our corporate solution for free!
(212) 419-8286

Fitbit unit sales worldwide 2010-2019

This statistic shows the number of Fitbit devices sold worldwide from 2010 to 2019. In 2019, Fitbit sold about 16 million units of its smart fitness devices.

Fitbit device sales – additional information

Fitbit device sales registered an impressive growth from 2010 to 2014, rising from almost 60 thousand units sold to over 10 million. The company has six trackers with fitness and health related functions, such as counting steps, calories, distance, active minutes, monitoring heart rate and sleep tracking. It also sells a Wi-Fi connected scale. Four of their products, Fitbit Surge, Fitbit Charge HR, Fitbit Charge and Fitbit Flex, are wristbands. Suggested retail prices of Fitbit devices vary from 59.95 U.S. dollars to 249.95 U.S. dollars.

Fitbit, one of the leading companies in the wearable industry, had almost 35 percent of the market share of wearable device unit shipments in the first quarter of 2015. The industry is expected to continue to grow, as the sales of health and fitness tracker are forecast to reach 25 million units worldwide in 2015.

Health and fitness trackers and smartwatches accounted for more than half of the wearable industry sales in 2014. This figure is forecast to increase to more than 70 percent by 2016. Samsung is the smartwatch market leader, with almost a quarter of the share. In 2014, the company’s revenue from smartwatch sales amounted to 300 million U.S. dollars.

Number of Fitbit devices sold worldwide from 2010 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2020



Survey time period

2010 to 2019

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Fitbit"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.