Try our corporate solution for free!
(212) 419-8286

Fitbit Inc. revenue 2010-2019

This statistic shows the revenue of Fitbit, Inc. from 2010 to 2019. In 2019, the year-end revenue of Fitbit, Inc. totaled 1.43 billion U.S. dollars.

Fitbit revenue – additional information

The health and fitness wearable tracker market is one of the most promising segments of the wearable industry. As of 2016, 44.5 million health and fitness trackers were sold worldwide. This figure is expected to increase to 105 million in 2022. The overall wearables market is forecasted to generate more than 73 billion U.S. dollars in revenues in 2022.

Fitbit has been amongst the industry’s top companies since it introduced its first product, the Fitbit Classic, to the consumer market in 2009. Since 2010, the company has sold almost 76 million devices worldwide. From 2010 to 2016, Fitbit’s revenue increased from just over 5 million U.S. dollars to around 2.17 billion U.S. dollars. The company’s share of wearable device shipments has witnessed some decrease in the last two years, but still accounted for about 14 percent of the total market in the third quarter of 2017. Fitbit’s competitors are well-known companies such as Xiaomi, Apple, and Huawei.

The company’s strong growth is also reflected in its expenses. In 2012, Fitbit’s main operating expenses were in research and development, with just over 16 million U.S. dollars spent on the segment. In 2017, Fitbit's main operating expense lay in sales and marketing, with 415 million U.S. dollars in spendings.

Fitbit Inc. revenue from 2010 to 2019 (in million U.S. dollars)*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2020



Survey time period

2010 to 2019

Supplementary notes

* Fiscal year ends December 31st of each year.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Fitbit"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.