Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowFitbit Inc. revenue 2010-2021
In 2021, the year-end revenue of Fitbit, Inc. totaled 1.21 billion U.S. dollars, up from 1.13 billion U.S. dollars in the previous year.
Fitbit revenue – additional information
The health and fitness wearable tracker market is one of the most promising segments of the wearable industry. As of 2016, 44.5 million health and fitness trackers were sold worldwide. This figure is expected to increase to 105 million in 2022. The overall wearables market is forecasted to generate more than 73 billion U.S. dollars in revenues in 2022.
Fitbit has been amongst the industry’s top companies since it introduced its first product, the Fitbit Classic, to the consumer market in 2009. Since 2010, the company has sold almost 76 million devices worldwide. From 2010 to 2016, Fitbit’s revenue increased from just over 5 million U.S. dollars to around 2.17 billion U.S. dollars. The company’s share of wearable device shipments has witnessed some decrease in the last two years, but still accounted for about 14 percent of the total market in the third quarter of 2017. Fitbit’s competitors are well-known companies such as Xiaomi, Apple, and Huawei.
The company’s strong growth is also reflected in its expenses. In 2012, Fitbit’s main operating expenses were in research and development, with just over 16 million U.S. dollars spent on the segment. In 2017, Fitbit's main operating expense lay in sales and marketing, with 415 million U.S. dollars in spendings.
Fitbit revenue – additional information
The health and fitness wearable tracker market is one of the most promising segments of the wearable industry. As of 2016, 44.5 million health and fitness trackers were sold worldwide. This figure is expected to increase to 105 million in 2022. The overall wearables market is forecasted to generate more than 73 billion U.S. dollars in revenues in 2022.
Fitbit has been amongst the industry’s top companies since it introduced its first product, the Fitbit Classic, to the consumer market in 2009. Since 2010, the company has sold almost 76 million devices worldwide. From 2010 to 2016, Fitbit’s revenue increased from just over 5 million U.S. dollars to around 2.17 billion U.S. dollars. The company’s share of wearable device shipments has witnessed some decrease in the last two years, but still accounted for about 14 percent of the total market in the third quarter of 2017. Fitbit’s competitors are well-known companies such as Xiaomi, Apple, and Huawei.
The company’s strong growth is also reflected in its expenses. In 2012, Fitbit’s main operating expenses were in research and development, with just over 16 million U.S. dollars spent on the segment. In 2017, Fitbit's main operating expense lay in sales and marketing, with 415 million U.S. dollars in spendings.
