Consumers open to text alerts relating to bank account global 2018

In 2018, 79 percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they want to receive text alerts relating to bank account activity, such as going over an account limit. Just over half of Traditionalists, who value human touch and avoid technology, said the same.

Share of banking customers willing to receive text alerts relating to account activity worldwide in 2018, by customer type

Characteristic	Share of respondents
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Release date

March 2019

More information

Region

Worldwide

Survey time period

May and June 2018

Number of respondents

47,000 respondents

Special properties

across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.

Supplementary notes

The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.

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