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Customers who prefer communicating with bank via device worldwide 2018

Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type

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Release date

March 2019



Survey time period

May and June 2018

Number of respondents

47,000 respondents

Special properties

across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.

Supplementary notes

The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.

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Statistics on "Mobile banking in the United States"

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