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Advantages of digital banking among Millenials in the U.S. 2014, by gender

What advantages or benefits of online or mobile banking are most appealing to you?

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Sources

Release date

March 2014

Region

United States

Survey time period

January 28 to February 10, 2014

Number of respondents

2,031 respondents

Age group

18-34

Supplementary notes

Total sample includes 2,031 Millenials who have financial relationships. Specific segments of the sample include a national sample of 1,530. A New York City sample of 154. A Boston sample of 150. A Philadelphia sample of 150. A Florida sample of 154 and a national Hispanic sample of 501. Data has been weighted by age, gender, region and ethnicity to reflect the population.

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