Average monthly amount spent on makeup products in Japan 2022, by gender

Published by C. Diep, Feb 23, 2023
The largest share of women in Japan spent less than two thousand Japanese yen per month on makeup as revealed in a survey conducted in August 2022. While around three-quarters of male respondents stated that they did not buy any beauty cosmetics, the share was significantly smaller among women.

Average monthly expenses on beauty cosmetic products in Japan as of August 2022, by gender

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Release date

December 2022

Region

Japan

Survey time period

August 10 to 19, 2022

Number of respondents

13,200 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us about your expenses on makeup items per month."
6,600 male and 6,600 female respondents were surveyed for this question.
100 Japanese yen equal 0.77 U.S. dollars or 0.71 euros as of February 2023.

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Market overview

5

J-Beauty

5

Skincare

5

Makeup

5

Hair cosmetics

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Trade

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Major companies

6

Consumer behavior

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Beauty salons

5

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