• Cosmetics: brands consumers like U.S. 2016 | Statistic

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Cosmetics brands favored by consumers in the U.S. in 2016

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Cosmetics brands viewed favorably among consumers in the United States as of October 2016
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Cosmetics brands favored by consumers in the U.S. in 2016

This statistic shows the cosmetics brands viewed favorably among consumers in the United States as of October 2016. During the survey, approximately 74 percent of respondents reported viewing the brand Maybelline favorably.

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This statistic shows the cosmetics brands viewed favorably among consumers in the United States as of October 2016. During the survey, approximately 74 percent of respondents reported viewing the brand Maybelline favorably.

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Release date: November 2016

Region: United States
Survey time period: October 2016
Number of respondents: 1,001 respondents
Age group: 18-74 years
Method of interview: Online panel
Supplementary notes: This question was phrased by the source as follows: "Below you will see a number of brands of Cosmetics. If you are aware of that brand, drop it in the bucket that indicates your level of favorability with that brand. If you are unaware of that brand, drop it in the ‘Unaware’ bucket."
Responses of "favorably" and "very favorable" have been summed.
Multiple answers were possible.

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