• Cosmetics: brands consumers like U.S. 2016 | Statistic

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Cosmetics brands favored by consumers in the U.S. in 2016

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Cosmetics brands viewed favorably among consumers in the United States as of October 2016
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Cosmetics brands favored by consumers in the U.S. in 2016

This statistic shows the cosmetics brands viewed favorably among consumers in the United States as of October 2016. During the survey, approximately 74 percent of respondents reported viewing the brand Maybelline favorably.

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This statistic shows the cosmetics brands viewed favorably among consumers in the United States as of October 2016. During the survey, approximately 74 percent of respondents reported viewing the brand Maybelline favorably.

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Release date: November 2016

Region: United States
Survey time period: October 2016
Number of respondents: 1,001 respondents
Age group: 18-74 years
Method of interview: Online panel
Supplementary notes: This question was phrased by the source as follows: "Below you will see a number of brands of Cosmetics. If you are aware of that brand, drop it in the bucket that indicates your level of favorability with that brand. If you are unaware of that brand, drop it in the ‘Unaware’ bucket."
Responses of "favorably" and "very favorable" have been summed.
Multiple answers were possible.

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Statistics on "Estée Lauder"

Market overview

The most important statistics

Annual growth of the global cosmetics market from 2004 to 2017*Growth rate of the global cosmetics market 2004-2017
Breakdown of the cosmetic market worldwide from 2011 to 2017, by geographic zoneBreakdown of the cosmetic market worldwide 2011-2017, by geographic zone
Breakdown of the cosmetic market worldwide from 2011 to 2017, by product categoryBreakdown of the cosmetic market worldwide 2011-2017, by product category
Absolute sales value growth of premium and mass beauty products worldwide between 2016 and 2021, by region (in million U.S. dollars)Sales growth of premium and mass beauty products worldwide 2016-2021, by region

Leading brands

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Brand value of the leading 10 cosmetic brands worldwide in 2018 (in million U.S. dollars)Brand value of the leading 10 cosmetic brands worldwide 2018
Revenue of the leading 20 beauty manufacturers worldwide in 2016 (in billion U.S. dollars)Revenue of the leading 20 beauty manufacturers worldwide 2016
Sales value of the leading cosmetic companies worldwide in 2016 (in billion U.S. dollars)Sales of the leading cosmetic companies worldwide 2016
Compound Annual Growth Rate (CAGR) of the leading cosmetic companies between 2015 to 2018*CAGR of the leading global cosmetic companies between 2015-2018
EBITDA of the leading cosmetics companies worldwide from 2014 to 2018EBITDA of the leading cosmetics companies worldwide 2014-2018

Key figures

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Net sales of Estée Lauder worldwide from 2008 to 2017 (in billion U.S. dollars)Net sales of Estée Lauder worldwide 2008-2017
Global revenue of Estée Lauder from 2013 to 2021 (in billion U.S. dollars)*Global revenue of Estée Lauder 2013-2021
Net sales of Estée Lauder worldwide from 2010 to 2017, by region (in million U.S. dollars)Net sales of Estée Lauder worldwide 2010-2017, by region
Estée Lauder's net sales share by region worldwide 2017Net sales share of Estée Lauder worldwide 2017, by region
Net sales share of Estée Lauder worldwide in 2016, by distribution channelNet sales share of Estée Lauder worldwide 2016, by distribution channel
Estée Lauder Companies' advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)Estée Lauder Companies: advertising spending in the U.S. 2012-2017
Research and development (R&D) expenses of Estée Lauder worldwide from 2015 to 2017 (in million U.S. dollars)R&D expenditure of Estée Lauder worldwide 2015-2017

Product sales

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Net sales of Estée Lauder worldwide from 2010 to 2017, by product category (in million U.S. dollars)Net sales of Estée Lauder worldwide 2010-2017, by product category
Net sales share of Estée Lauder worldwide from 2015 to 2017, by product categoryNet sales share of Estée Lauder worldwide 2015-2017, by product category
Revenue share of Estée Lauder worldwide from 2013 to 2021, by product category*Revenue share of Estée Lauder worldwide 2013-2021, by product category
Estée Lauder's share of the makeup products market worldwide from 2012 to 2024*Estée Lauder's share of the makeup products market worldwide 2012-2024
Estée Lauder's share of the skin care products market worldwide from 2012 to 2024*Estée Lauder's share of the skin care products market worldwide 2012-2024
Estée Lauder's share of the fragrance products market worldwide from 2012 to 2024*Estée Lauder's share of the fragrance products market worldwide 2012-2024
Estée Lauder's share of the hair care products market worldwide from 2012 to 2024*Estée Lauder's share of the hair care products market worldwide 2012-2024

Online presence

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Leading beauty brands with the most followers on Facebook as of March 2018 (in millions)Facebook: number of followers of popular beauty brands 2018
Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed beauty brands 2017
Leading beauty brands ranked by Instagram user engagement as of April 2016Instagram: most-engaged beauty brands 2016
Most popular beauty brands mentioned by vloggers from January to September 2015Leading beauty brands 2015, by vlogger mentions

Consumer behavior

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Share of women familiar with selected make-up brands in the United States as of May 2017Awareness of make-up brands among women in the U.S. 2017
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Cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016Cosmetics brands purchased by women in the U.S. 2016
Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017The most well known luxury cosmetic brands among U.S. women 2017
Share of women in the United States that believe the following cosmetics brands are providers of luxury goods as of May 2017Cosmetics brands which U.S. women think produce luxury goods 2017
Share of women in the United States that think Estee Lauder is a provider of luxury goods as of May 2017Opinions of U.S. women on whether Estee Lauder produce luxury goods 2017
Leading cosmetic brands amongst average-income U.S. teens in 2016Leading cosmetic brands amongst average-income U.S. teens 2016

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