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Cosmetics brands favored by consumers in the U.S. in 2016

Published by Statista Research Department, Nov 16, 2016
This statistic shows the cosmetics brands viewed favorably among consumers in the United States as of October 2016. During the survey, approximately 74 percent of respondents reported viewing the brand Maybelline favorably.

Cosmetics brands viewed favorably among consumers in the United States as of October 2016

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Sources

Release date

November 2016

Region

United States

Survey time period

October 2016

Number of respondents

1,001 respondents

Age group

18-74 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Below you will see a number of brands of Cosmetics. If you are aware of that brand, drop it in the bucket that indicates your level of favorability with that brand. If you are unaware of that brand, drop it in the ‘Unaware’ bucket."
Responses of "favorably" and "very favorable" have been summed.
Multiple answers were possible.

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