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Cosmetics brands viewed favorably among consumers in the United States as of October 2016

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Cosmetics brands favored by consumers in the U.S. in 2016 This statistic shows the cosmetics brands viewed favorably among consumers in the United States as of October 2016. During the survey, approximately 74 percent of respondents reported viewing the brand Maybelline favorably.
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Description Source More information
This statistic shows the cosmetics brands viewed favorably among consumers in the United States as of October 2016. During the survey, approximately 74 percent of respondents reported viewing the brand Maybelline favorably.
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Release date
November 2016
Region
United States
Survey time period
October 2016
Number of respondents
1,001 respondents
Age group
18-74 years
Method of interview
Online panel
Supplementary notes
This question was phrased by the source as follows: "Below you will see a number of brands of Cosmetics. If you are aware of that brand, drop it in the bucket that indicates your level of favorability with that brand. If you are unaware of that brand, drop it in the ‘Unaware’ bucket."
Responses of "favorably" and "very favorable" have been summed.
Multiple answers were possible.

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