Young female user ratio of Korean beauty products in Japan 2022, by age

Published by C. Diep, Oct 18, 2022
According to a survey conducted in September 2022 in Japan, the majority of young women aged 10 to 19 years were currently using Korean cosmetic products, with more than 53 percent. K-beauty products have been growing popular in Japan, in particular among young people, with the demand boosted by influencers and social networking services.

Share of young women who have used Korean cosmetic products in Japan as of September 2022, by age group

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Source

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Release date

September 2022

Region

Japan

Survey time period

September 5, 2022

Number of respondents

2,490*

Age group

10-39 years

Special properties

survey via smartphone application

Method of interview

Online panel

Supplementary notes

*Respondents were women who used make-up products on a daily basis. The source provides the following sample size for the age groups:
10 to 19 years: n=579
20 to 29 years: n=797
30 to 39 years: n=1,114.

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