Digital video ad budget allocation methods used by Russian brands 2019, by type

When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?

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Release date

October 2019



Survey time period


Special properties


Method of interview

Online survey

Supplementary notes

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.

By profile, 65 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., five percent were retailers, primarily of clothing, footwear, and home appliances, and 13 percent were various service providers, such as communication, banking, insurance, etc. 17 percent of respondents were real estate, entertainment, and media enterprises or state companies.

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