Digital video ad budget allocation by type Russia 2019

Nearly 60 percent of surveyed companies in Russia in 2019 allocated an additional budget for mobile video advertising instead of taking money from the one assumed for television ads. Approximately one third of advertsers allocated a budget for instream digital video advertising at the expense of television ad spending. One quarter of brands had a single budget to finance both TV and outstream digital video advertisements.

When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?

Characteristic	Allocate additional budget, do not reduce TV	Reduce TV, relocate budget for digital video	Common budget for TV and digital video	Not sure
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Release date

October 2019

More information

Region

Russia

Survey time period

2019

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.

By profile, 65 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., five percent were retailers, primarily of clothing, footwear, and home appliances, and 13 percent were various service providers, such as communication, banking, insurance, etc. 17 percent of respondents were real estate, entertainment, and media enterprises or state companies.

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