The most essential social media platforms in Germany 2019

Published by S. O'Dea, Nov 26, 2019
This survey represents the top social media platforms in Germany in 2019. The social media app that is essential for the most German users is WhatsApp, with 57.3 percent of respondents claiming it is one of the three social media platforms they can least do without. It is followed by Facebook and YouTube, which are essential for 16.7 percent and 15 percent of the respondents respectively.

Which social media could users in Germany least do without as of 3rd quarter 2019

Share of respondents
WhatsApp57.3%
Facebook16.7%
YouTube 15%
Don't know13.5%
Instagram8.5%
Pinterest3.4%
Twitter2.5%
Xing1.6%
Other1.5%
LinkedIn1.4%
Snapchat0.9%
Reddit0.5%
Tumblr0.2%
Periscope0%
Loading statistic...

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Source

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In cooperation with
AudienceProject
Release date

October 2019

Region

Germany

Survey time period

Q3 2019

Number of respondents

1,586 respondents

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

The original survey question was: "Which social media could you least do without?"

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