As of 2019, WhatsApp was the most popular social media site among both men (71 percent) and women (87 percent). The second most popular social media site among men was YouTube (68 percent). Among women, the second most popular social media was Facebook (81 percent).
Usage of social media sites in Finland in 2019, by gender
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AudienceProject. (October 3, 2019). Usage of social media sites in Finland in 2019, by gender [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject. "Usage of social media sites in Finland in 2019, by gender." Chart. October 3, 2019. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject. (2019). Usage of social media sites in Finland in 2019, by gender. Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject. "Usage of Social Media Sites in Finland in 2019, by Gender." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject, Usage of social media sites in Finland in 2019, by gender Statista, https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/ (last visited April 03, 2020)
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