As of 2020, WhatsApp was the most popular social media site among both men (77 percent) and women (91 percent). The second most popular social media site among men was YouTube (69 percent). Among women, the second most popular social media was Facebook (83 percent).
Usage of social media sites in Finland in 2020, by gender
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AudienceProject. (September 17, 2020). Usage of social media sites in Finland in 2020, by gender [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject. "Usage of social media sites in Finland in 2020, by gender." Chart. September 17, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject. (2020). Usage of social media sites in Finland in 2020, by gender. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject. "Usage of Social Media Sites in Finland in 2020, by Gender." Statista, Statista Inc., 17 Sep 2020, https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/
AudienceProject, Usage of social media sites in Finland in 2020, by gender Statista, https://www.statista.com/statistics/1059136/usage-of-social-media-sites-by-gender-finland/ (last visited June 25, 2022)
