The most essential social media platforms 46 to 55-year-olds in the UK 2019

This survey represents the top social media platforms in the United Kingdom (UK) in 2019 according to the 46-55 age group. The most popular app for them is Facebook with 30.8 percent respondents, who claim it is one of the two social media platforms they can least do without. It is followed by WhatsApp, which is essential for 27 percent of the respondents.

Which social media could those aged 46 to 55 in the United Kingdom (UK) least do without as of 3rd quarter 2019?

Share of respondents
YouTube 15%
Facebook30.8%
Instagram7.7%
LinkedIn5.4%
Snapchat1.9%
WhatsApp27%
Twitter9.5%
Pinterest3.8%
Tumblr0.2%
Reddit0.9%
Periscope0%
Other0.5%
Don't know16.5%
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Source

In cooperation with
AudienceProject
Release date

October 2019

Region

United Kingdom

Survey time period

Q3 2019

Number of respondents

390 respondents

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

The original survey question was: "Which social media could you least do without?"

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