Usage of social media sites in Sweden 2019, by platform

As of 2019, Facebook was the most popular social media site among Swedes, used by 74 percent of the respondents. The second most popular social media site was YouTube (59 percent).

The share of Swedes on social media had increased steadily over the past decade, reaching 83 percent of Swedes participating in a social media platform.

Usage of social media sites in Sweden in 2019, by platform

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Source

In cooperation with
AudienceProject
Release date

October 2019

Region

Sweden

Survey time period

Q3, 2019

Number of respondents

2,000 respondents

Method of interview

Online survey

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Statistics on "Facebook in Sweden"

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