Reach of social media used by UK teens and young adults 2019

The most-used social media site among teenagers and young adults in the United Kingdom (UK) in 2019 was YouTube. A survey carried out by AudienceProject revealed that just over 80 percent of 15 to 25-year-olds said they used the video-sharing platform, making it more popular than Facebook, WhatsApp, and Instagram.

YouTube stars

The leading celebrity YouTube channel in the UK in terms of the number of subscribers is Ed Sheeran. The pop singer had a 42.8 million subscribers as of December 2019. Other popular celebrity channels were One Direction and Adele, although Ed Sheeran had more subscribers than both of these combined.

Social media and generational differences

Comparing the social media sites most used by other age groups reveals some interesting differences. In the 26 to 35 age group, Facebook was the most popular social media platform with 82.5 percent. Of those aged 36 to 45, less than 30 percent used Facebook, and just 13.2 percent used YouTube.  

Reach of leading social networking sites used by those aged 15 to 25 in the United Kingdom (UK) as of 3rd quarter 2019

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In cooperation with
Release date

October 2019


United Kingdom

Survey time period

Q3 2019

Number of respondents

343 respondents

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

The original survey question was: "Which of the following social media do you use?"

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Statistics on "Facebook in the United Kingdom (UK)"

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