The most essential social media platforms 56+ year-olds in Germany 2020

Published by H. Tankovska, Apr 20, 2021
This survey represents the top social media platforms in Germany in 2020, according to the group aged 56 and older. The most popular app for them is WhatsApp with 50 percent respondents, who claim it is one of the social media platforms they can least do without. It is followed by Facebook and Google, which are essential for 14 percent and 12 percent of the respondents respectively.

Which social media could those aged 56 and over in Germany least do without as of 3rd quarter 2020?

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Source

In cooperation with
AudienceProject
Release date

September 2020

Region

Germany

Survey time period

Q3 2020

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

The original survey question was: "Which social media could you least do without?"

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