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Brands that American moms carry in their diaper bags 2019

Pampers was recalled 286 times throughout a survey which asked moms which consumer packaged good (CPG) they have in their diaper bags in the United States in 2019, making it the leading CPG brand found in diaper bags. Huggies and Johnson & Johnson were recalled 252 and 108 times throughout the survey, respectively.

Leading consumer packaged goods (CPG) brands found in moms' diaper bags in the United States in 2019

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Release date

September 2019


United States

Survey time period


Number of respondents

503 respondents

Special properties

moms of children still in diapers; all participants proved ownership of at least one dedicated diaper bag

Method of interview

Online survey

Supplementary notes

The top ten brands are listed. For the full list of 52 brands please see the source link.

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Statistics on "Baby care market in the U.S."

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