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Sports betting: distribution of voice leaders U.S. 2019

Share of voice on sportsbooks among leading websites in the United States from July to September 2019

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In cooperation with
Pi Datametrics
Release date

October 2019


United States

Survey time period

Q3 2019

Special properties

across Google US; 52,371 sites; 31.3 million searches

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given website showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 4,555 of the most commercially valuable terms, and categories consisted of the following sportsbook related options:
American football, baseball, basketball, cycling, general, golf, horse racing, ice hockey, motor sport, other sports, soccer and tennis.

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