Personal beauty routine influencers Serbia 2019

In Serbia, a woman's personal beauty routine is most influenced by their mother's advice - 73 percent of respondents to a survey by Ipsos in 2019 chose this option. Friends and relatives are also very influential when it comes to beauty routines (56 and 59 percent, respectively), whereas online material such as videos and photo sharing sites were considered less popular influences.

Influential factors to personal beauty routine in Serbia in 2019, by source*

Characteristic	Share of respondents
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Release date

August 2019

More information

Region

Serbia

Survey time period

April 19 to May 3, 2019

Number of respondents

Over 500**

Age group

18-74 years

Special properties

Female respondents

Method of interview

Online survey

Supplementary notes

* The original survey question stated the following: "Thinking now about your own personal beauty routine, how influential has each of the following been to you?" The presented figures are a sum of shares of respondents who answered "very influential" and "somewhat influential."

** The source specified that the sample is "more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population."

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