In Serbia, a woman's personal beauty routine is most influenced by their mother's advice - 73 percent of respondents to a survey by Ipsos in 2019 chose this option. Friends and relatives are also very influential when it comes to beauty routines (56 and 59 percent, respectively), whereas online material such as videos and photo sharing sites were considered less popular influences.
Influential factors to personal beauty routine in Serbia in 2019, by source*
Characteristic
Share of respondents
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* The original survey question stated the following: "Thinking now about your own personal beauty routine, how influential has each of the following been to you?" The presented figures are a sum of shares of respondents who answered "very influential" and "somewhat influential."
** The source specified that the sample is "more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population."
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Ipsos. (August 27, 2019). Influential factors to personal beauty routine in Serbia in 2019, by source* [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1062812/factors-influencing-personal-beauty-routine-of-serbians/
Ipsos. "Influential factors to personal beauty routine in Serbia in 2019, by source*." Chart. August 27, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1062812/factors-influencing-personal-beauty-routine-of-serbians/
Ipsos. (2019). Influential factors to personal beauty routine in Serbia in 2019, by source*. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1062812/factors-influencing-personal-beauty-routine-of-serbians/
Ipsos. "Influential Factors to Personal Beauty Routine in Serbia in 2019, by Source*." Statista, Statista Inc., 27 Aug 2019, https://www.statista.com/statistics/1062812/factors-influencing-personal-beauty-routine-of-serbians/
Ipsos, Influential factors to personal beauty routine in Serbia in 2019, by source* Statista, https://www.statista.com/statistics/1062812/factors-influencing-personal-beauty-routine-of-serbians/ (last visited September 01, 2024)
Influential factors to personal beauty routine in Serbia in 2019, by source* [Graph], Ipsos, August 27, 2019. [Online]. Available: https://www.statista.com/statistics/1062812/factors-influencing-personal-beauty-routine-of-serbians/