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Demand share of digital original series genres in UAE Q2 2019

Published by Amna Puri-Mirza, Oct 28, 2020
According to a report by Parrot Analytics, drama digital original series had 57.4 percent of the United Arab Emirates audience demand share. According to this study, the UAE HAD the second largest demand for drama behind Saudi Arabia.

Audience demand share of digital original series genres in the United Arab Emirates as of quarter two of 2019

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Source

Release date

October 2019

Region

United Arab Emirates

Survey time period

Q2 2019

Supplementary notes

Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.

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