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Chewing gum brands: consumer numbers in Germany 2019

In 2019, 6.53 million people consumed Wrigley's Airwaves, a slight decrease compared to 6.97 million in 2018. The survey conducted to determine the number of consumers eating leading chewing gum brands in Germany from 2016 to 2019 reveals that the majority prefer Wrigley's Airwaves, whilst the least amount of people consumed Odol med 3.

Number of people consuming the leading chewing gum brands in Germany from 2016 to 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 years and older.


Information on total sample:
2014: 23.093 respondents, projected base of 70,53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies::
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

here. When the survey was conducted the question that was asked was: 'Which of the following chewing gum brands did you personally consume during the past 4 weeks?'

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Statistics on "Confectionery in Germany"

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