Chewing Gum Market - Statistics & Facts

Among chocolate and sugary products, chewing gum belongs to the confectionery category. The global chewing gum market is forecasted to make sales amounting to 32.63 billion U.S. dollars in 2019. Based on sales per region, the largest market for chewing gum can be found in the Asia/Pacific region, followed by Western Europe. The North American market was ranked third, where the beloved chewy candy generated sales of 3.95 billion U.S. dollars in 2016.

A recent national consumer survey revealed that around 53.5 percent of the U.S. population chewed chewing gum or bubble gum in 2017. In the same year, spearmint was named as the most chewed chewing gum type among households in the U.S. Peppermint and wintergreen/winterfresh rounded off the leading three chewing gum types.

The chewing gum market in the United States is shaped by a handful of manufacturers including Wrigley, Mondelez, Hershey, and Perfetti Van Melle. The regular gum market is dominated by Wrigley’s brands, with Wrigley’s Double Mint being the best-selling chewing gum brand.

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Chewing gum market in the U.S.

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Consumer Behavior

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