What consumers chew onA 2020 national consumer survey revealed that close to half of the U.S. population chewed chewing gum or bubble gum. In the same year, spearmint was named as the most chewed chewing gum type among households in the U.S. Peppermint and wintergreen/winterfresh rounded off the leading three chewing gum types.
U.S. market playersThe chewing gum market in the United States is shaped by a handful of manufacturers including Mars, Mondelez, Hershey, and Perfetti Van Melle. Mars Inc., the American agri-food giant, is responsible for such gum brands as Wrigley's. Coincidentally, the list of most chewed-on gum is dominated by Wrigley’s brands in the U.S.
Unsurprisingly, many of the companies that are significant in the gum market can also be found in the overall U.S. confectionery market.