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Favorite fictional characters Japan 2020

According to a survey conducted by the Nippon Research Center from October to November 2020, Kumamon was the most popular character among people in Japan, receiving votes from 40 percent of the respondents. Kumamon was created in 2010 as a mascot for Kumamoto Prefecture. It was followed in popularity by Totoro, the eponymous figure of Hayao Miyazaki's animation movie My Neighbor Totoro, released to Japanese cinemas in 1988.

Most popular fictional characters in Japan as of November 2020

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Release date

December 2020



Survey time period

October 30 to November 11, 2020

Number of respondents

1,200 respondents

Age group

15-79 years

Special properties

area and city size as well as gender and age were sampled to reflect the Japanese population; multiple answers possible

Method of interview


Supplementary notes

The respondents were able to choose among 84 different fictional characters of the following types: local characters, company characters, manga and animation characters, game characters, popular Japanese fictional characters, and popular international fictional characters.

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