China's internet pan-entertainment market distribution by sector 2017-2020

Online gaming is the main driving force in China's online pan-entertainment industry. In 2017, the online gaming sector accounted for over 60 percent market share of the internet entertainment industry in China. The emerging short video sector was projected to have a 16.2 percent market share by 2020, whereas the share of online gaming would decline to 42 percent. The online pan-entertainment market in China includes online gaming, online video, live streaming, short video, online reading, online music, as well as online animation entertainment market.

Market share of the online pan-entertainment industry in China from 2017 to 2020, by selected sector

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Release date

May 2019



Survey time period


Supplementary notes


The revenue of online video, live streaming, and short video markets refers to the total revenue of the enterprises whose core business is online video, live streaming, or short video services.
The revenue of the online game market includes total consumption of online game players in mainland China, as well as Chinese online game companies' revenue in Hong Kong, Macao, Taiwan, and foreign online game markets.

The data are calculated based on the financial results published by related enterprises and interviews with experts in iResearch statistical model.

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