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Latin America: most chosen dairy brands 2020

Leading dairy brands in Latin America in 2020

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Sources

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Release date

May 2021

Region

LAC

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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