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Latin America: most chosen dairy brands 2020

Leading dairy brands in Latin America in 2020

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Sources

Release date

May 2021

Region

LAC

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Detailed information about the report's methodology can be found here.

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