Latin America: Nestlé popularity 2018

In 2018, Brazil was the country with the highest Consumer Reach Points (CRP) for Nestlé in Latin America, with a total of 183 million CRP. In contrast, among the selected countries, Bolivia was the country with the lowest Consumer Reach points in the region, with only one CRP.

Popularity of Nestlé in selected Latin American countries in 2018

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Sources

Release date

May 2019

Region

Central and South America, Mexico

Survey time period

November 2017 to October 2018

Supplementary notes

This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.

The source provides the following information: "The data collected covers 72% of the global population across 49 countries, and 85% of global GDP."

Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).

You can find detailed information about the report's methodology here.

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