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Opinion on online-only retailers for fashion in the UK 2019

This survey presents the share of online-only retailers that consumers choose for fashion items in the United Kingdom (UK) in 2019. According to the results of the survey, Amazon was the favourite online pure-player with almost 29 percent of respondents. One of the most well-known online fashion retailers to have come out of the UK, Asos came in second place after Amazon, popular with nearly 13 percent of consumers.

Which is your favourite online-only retailer for fashion items?

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Release date

November 2019


United Kingdom

Survey time period

September 27, 2019

Number of respondents


Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Gender breakdown of the sample surveyed for this study was as follows:
Male: 682;
Female: 1,259;
I identify as neither: 50

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Statistics on "Amazon in the United Kingdom (UK)"

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